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7. Which Social Networks are best for social media marketing | Cortexom innovations

The 6 Best Social Networks for Ecommerce Advertising.
Facebook.
Instagram.
Twitter.
Pinterest.
LinkedIn.
Snapchat.

Facebook Advertising

Facebook is THE universal social media
network.

With more than 2 Million monthaly, Facebook
hosts over a quarter of the world’s population,
providing advertisers with an unparalleled
opportunity to reach virtually anyone and
everyone.

Where Facebook Advertising Shines

When it comes to ecommerce, Facebook excels at lead
generation.

If you want email addresses, Facebook is the place to go, with
many advertisers reporting costs below $1 per lead.

The most common model used is to run a Facebook ad directly
into a high-converting landing page offering some variety of a free
lead magnet or bundle product.

Common examples of content for social media advertising
campaigns include:

Whitepapers.

Ebooks.

Product coupons.

Limited-time offers.

Giveaways.

Free shipping.

These leads can then be nurtured with a targeted autoresponder
that introduces them to your brand and products.

Is it worth it to pay for Facebook
advertising?

Yes, the CPC is lower, but if you set up your
campaigns right, your campaigns will drive
high-quality clicks that produce value for your
business. As a result, Facebook ads are often a
much more profitable way to market your
business than other advertising channels.

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