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C O R T E X O M

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How to expand your business with low investment

1 Build a sales tube.
The first way to quickly grow your business is by building a sales tube. If you
don’t have a sales tube, you’re making a monumental mistake. Sales tubes can
help to automate your business. It helps you to scale and grow fast and easily.
certainly, there’s some front-end work involved. Obviously. But, once those
processes are in place, it’s smooth sailing from there.
Frasier says that every sales tube needs to be carefully conceptualized before
it’s created. Consider the different tubes first and foremost. Whether it’s free-
plus-shipping offer or a high-ticket coaching tube, it’s important to build
your automated selling machine to quickly scale and grow your business.

  1. Utilize a customer management system.
    Manually tracking transactions is difficult. No one wants to do that. It gets
    too unmanageable as the business grows. If you want to scale faster, use a
    customer management system. There are
    enough to choose from. But, it really depends on your line of work. Of
    course, cloud-based software like SalesForce is always a viable option.
    Quick books can help you with accounting. remedy Soft can also assist
    with sales and marketing. There are enough CMS systems, most of which
    integrate with other cloud-based services. Find what works for you and avail
    yourself of it.
  2. Research the competition.
    When going to market, and you’re really looking to get your offer to the masses, you need to
    search the competition. Frasier says he uses two platforms to conduct his research. The first
    is the Similar Web. The other, AdBeat. Both provide competitive intelligence. It’s your chance for x-
    ray lenses into all landing pages, ad copy, and other stages of the funnel.
    This allows you to uncover any advertiser’s online strategy. Find the ads that have been running
    for the longest and emulate those. That’s the quickest way you scale any business. If it’s proven
    and it’s working for your competitors, it’s likely it’ll work for you.
  3. Create a customer loyalty program.
    Loyalty programs are great ways to increase sales. It costs up to three times more money to
    acquire new customers than it does to sell something to an existing customer. Other resources pin
    this number anywhere from four to 10 times more. However, any way that you slice it, acquiring
    new customers is expensive.
    Frasier says that building a customer loyalty program will help you retain customers. It might
    also help you attract new ones as well. If there’s a clear incentive to spend more money with you,
    it’ll pay off in the long run. Build an attractive loyalty program and make it accessible to your
    existing customers and watch sales skyrocket over time.
  4. Build an email list.
    One of the best and most effective ways to grow a business quickly is to build an email list.
    Clearly, that means you need to have a lead magnet. Why else would people subscribe to your
    list? And, with a lead magnet, comes the necessity for a sales funnel. Look into companies
    like Aweber, ConstantContact, ConvertKit, Drip, GetResponse, and others for building and
    managing your list.
  5. Form strategic partnerships.
    Strategic partnerships with the right companies can truly make a world of difference. It could
    allow you to reach a wide swath of customers quickly. Identifying those partnerships might be
    easier said than done. But, look out for companies that are complementary to your own. Contact
    them and propose opportunities for working together.
  6. Leverage global platforms.
    In the eCommerce business selling products? Why not use Amazon’s FBA service? In the
    business of selling services? Why not use Upwork? In the business of renting vacation homes?
    Why not leverage AirBnB, InvitedHome, HomeAway, or other global platforms? Find a platform
    that’s reached saturation and use it to grow your business quickly.
  7. Licensing deals
    Doing licensing deals is a great way to grow your business without too much-added effort. If you
    have a product that you can license to others and share revenue of, that’s an ideal way to grow
    quickly. Taking a popular or successful product and bringing it to a company with a large
    footprint can help you achieve market saturation quicker.
  8. Consider a franchise model.
    If you have a successful business, and you’re really looking to grow quickly, consider franchising
    it. Although franchise costs are high and moving to a franchise model is complex and takes a lot
    of marketing know-how, it could make all the difference if you’re truly looking for quick growth.
  9. Diversify your offer lineup.
    Look into diversifying your offers. What complementary products or services or information can
    you offer in your business? In order to grow, you need to think about expansion. Identify new
    opportunities within your niche. Uncover the pain points. What else can you sell to your clients?
    Where else can you add value to the exchange?
  10. Build passive income streams.
    Growing a business takes significant effort. If you’re dealing with razor-thin margins, consider
    building passive income streams. This way, you don’t have to worry so much about keeping the
    lights on, so to speak. Passive income will afford you the opportunity to make mistakes and not
    have to lose your shirt. It’ll keep you in business and provide a basis to grow and market and
    scale quickly by giving you ample resources.
  11. Acquire other businesses.
    Sometimes, acquiring other businesses is a very quick way to grow your own business. If you
    can find competitors or businesses in other industries that would complement your own, you
    could use them as platforms to scale fast. Take a look within your industry and even outside of it
    to find potential for potential opportunities.
  12. International expansion.
    Can you expand internationally? Can you take your existing offers and scale them
    internationally? What would it take to do business in Canada or Mexico or Europe? If you have a
    converting offer, international expansion could be a quick way to grow. You’ll incur some costs.
    Sure. But, the potential for profits could be massive.
  13. Create a webinar.
    Webinars are a great way to promote any product or service. It can also help you grow any
    business relatively fast. Webinars provide an automated selling tool for literally taking any
    product or service to market and reaching a wide audience quickly. The webinar medium is great
    for captivating audiences to clinch sale after sale, automatically.

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