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How social media builds up your customer relation?

Brands have only just begun to unlock the full power of social. Channels like Instagram, Facebook and Twitter aren’t just for promotion. They can also be a way to connect with your customers. 91% of people believe in social’s power to connect communities.
78% of consumers want brands to help people connect through social. 76% of respondents were more likely to buy from a brand they felt connected to on social media than a competitor.

How do social media built up customer relation

  1. Listen before you talk:

If you can provide helpful, informative or even entertaining content, people will want to connect with you. Unfortunately, there are still many brands out there that take the “what’s in it for me” approach to social. If you’re ready to flip the script, start by listening
to your audience. The more you create content that responds to your audience,
the more you show them that you value their thoughts and feelings. According to
our study into call-out culture, 55% of people who call out brands on social just
want to be heard. Make sure you’re listening.

  1. Respond quickly:

According to The Social Habit, 32% of customers expect a response within 30 minutes online. Fail to address their concerns fast enough, and you could see your customers’ anger
spread across social media. Fortunately, there are tools to help you catch every
message as they come in.

  1. Personalize conversations:

Importantly, while responding quickly is essential, a standard automated message
may not be enough. Bots can help show your customer that you care about their problem, but only if you can follow up with human correspondence soon after. Social media is an intimate way to connect with your customers. It’s where your followers
also interact with friends and family members. People expect their discussions
with brands to be just as comfortable as a message to a friend.message to a friend.

Use their first name when possible it should be present on their profile)
Sign off on comments with your team name or company name Be friendly – let your customers know thatyou’re there for them.

After the conversation, make sure you let your customer know you’re not going
anywhere. Leave them feeling happy that they talked with you. Look at this example from Nike, for instance, where the customer found the resolution themselves but the brand stayed engaged and showed that they’re available regardless.

  1. Show your human side:
    Don’t reserve your unique personality for when you’re talking one-on-one with customers. Social media is a place where people can showcase their style and tone of voice. Since human beings connect with other humans, not just faceless corporations, it’s important to give your company a heart. There are plenty of ways to show off your human side when building customer relationships on social media. For instance:
    Introduce people to your staff with photos ,bios, names, and stories. Adopt a fun and
    friendly tone in your messages, complete with emoji if it fits your brand. Take part in trends and discussions that your customers are interested in. Another great way to show your human side is through video. Video is a direct insight into your team, and people. With streaming features like Facebook Live and Instagram Live, you can even deliver an unfiltered view of your company. This is an excellent opportunity to demonstrate your transparency as a brand. Try using video for Q&A sessions with team members, behind the scenes snapshots and more.
  1. Reward your customers:
    While building customer relationships shouldn’t
    mean constantly bribing your followers, it’s
    worth showing them how much you appreciate them. Remember, they’re
    choosing you over all the other brands out there. That deserves a little love. One great way to reward people is with competitions and contests. Run an Instagram campaign that asks people to vote on their favorite product through a Stories poll. Try a Facebook contest where customers can share photos that also highlight your products. Not only will you generate buzz around your brand, but you might learn something too. Another way to show your appreciation of your customers is through a client of the month post or regular case studies. This type of content helps emphasize your customers’ achievements while also demonstrating how your product contributed.
  1. Make the most of feedback:
    With a
    little luck, listening to customers on social
    will generate more positive comments than

negative ones. However, there’s always a
chance that you’ll come across someone
that’s unhappy with your business. Rather
than trying to sweep these negative issues
under the rug, appreciate them for what
they are. They’re great for building
customer relationships on social media.
Our previous study into call-out culture
shows that 70% of customers go to social
media to raise awareness of an issue. Your
audiences want you to know what’s going
wrong with your company, products or
services so that you can fix it. Respond
quickly to these pain points that your
customers have, and you could transform
even the most unhappy customers into
brand advocates. All it takes is one great
experience to remind your consumers of
what they love about your brand.

Delight customers with
something unexpected:
Have you
ever received a surprise gift from a friend
or loved one? Maybe your spouse brought
you some flowers after a tough day at work.
These little gestures make a world of
difference to our relationships. It’s the
same with businesses. When you’re
building connections on social media,
always look for ways to go the extra mile.
Treat your followers on your most active
social platform, by giving them access to
exclusive discounts, promotions or events.
Everyone loves a deal, and they’ll
appreciate it even more if they feel like it’s
an exclusive. Sometimes, going the extra
mile means offering additional support
before your follower even asks for it.

Remember, going above and beyond for
your customers takes more effort in the
short-term. However, in the long-term,
you’ll benefit from happier customers and
a stronger brand. A PWC study shows that
companies offering great experiences have
a 16% premium on services and products.

  1. Embrace user generated
    content:
    Finally, when it comes to
    building customer relationships, there are
    few things more important than respect. If
    you want your consumers to be loyal to
    you, then you need them to see that you
    value their opinion. Perhaps the easiest way
    to do this is with user-generated content
    (UGC). User-generated content tells your

followers that you take their views and
ideas into account when building your
brand. It’s also a great way to build your
social proof and generate sales. According
to Photoslurp, user-generated photos are 5
times more likely to convert customers.
Perhaps the best way to use UGC is to ask
your customers for ideas on what your
business should do next. This
simultaneously delivers inspiration for your
team and gives you an insight into what
people want from your company. What’s
more, when you bring your followers’ ideas
to life, they’ll feel more invested in them,
because they played a part. Just remember
that if you do repost any content or use any
ideas, you’ll need to give credit where it’s
due.
So,

This is how social media built up your
customer relation, these are the tips how
social media is use full for business or
brands advertising social media is rare use
in any type of business today

Date: 22\2\2021

message to a friend.

Use their first name when possible (it
should be present on their profile)
Sign off on comments with your team
name or company name
Be friendly – let your customers know that
you’re there for them.

After the conversation, make sure you let
your customer know you’re not going
anywhere. Leave them feeling happy that
they talked with you. Look at this example
from Nike, for instance, where the
customer found the resolution themselves,

but the brand stayed engaged and showed
that they’re available regardless.

  1. Show your human side:
    Don’t
    reserve your unique personality for when
    you’re talking one-on-one with customers.
    Social media is a place where people can
    showcase their style and tone of voice.
    Since human beings connect with other
    humans, not just faceless corporations, it’s
    important to give your company a heart.
    There are plenty of ways to show off your
    human side when building customer
    relationships on social media. For instance:
    Introduce people to your staff with photos,
    bios, names, and stories. Adopt a fun and
    friendly tone in your messages, complete
    with emoji if it fits your brand. Take part in
    trends and discussions that your customers

are interested in. Another great way to
show your human side is through video.
Video is a direct insight into your team,
and people. With streaming features like
Facebook Live and Instagram Live, you
can even deliver an unfiltered view of your
company. This is an excellent opportunity
to demonstrate your transparency as a
brand. Try using video for Q&A sessions
with team members, behind the scenes
snapshots and more.

  1. Reward your customers:
    While
    building customer relationships shouldn’t
    mean constantly bribing your followers, it’s
    worth showing them how much you
    appreciate them. Remember, they’re
    choosing you over all the other brands out
    there. That deserves a little love. One great

way to reward people is with competitions
and contests. Run an Instagram campaign
that asks people to vote on their favorite
product through a Stories poll. Try a
Facebook contest where customers can
share photos that also highlight your
products. Not only will you generate buzz
around your brand, but you might learn
something too. Another way to show your
appreciation of your customers is through a
client of the month post or regular case
studies. This type of content helps
emphasize your customers’ achievements
while also demonstrating how your product
contributed.

  1. Make the most of feedback:
    With a little luck, listening to customers on social will generate more positive comments than negative ones. However, there’s always a chance that you’ll come across someone that’s unhappy with your business. Rather than trying to sweep these negative issues under the rug, appreciate them for what they are. They’re great for building customer relationships on social media. Our previous study into call-out culture shows that 70% of customers go to social media to raise awareness of an issue. Your audiences want you to know what’s goingwrong with your company, products services so that you can fix it. Respond quickly to these pain points that your customers have, and you could transform even the most unhappy customers into brand advocates. All it takes is one great experience to remind your consumers of what they love about your brand.
  1. Delight customers with something unexpected:
    Have you ever received a surprise gift from a friend or loved one? Maybe your spouse brought you some flowers after a tough day at work. These little gestures make a world of difference to our relationships. It’s the same with businesses. When you’re building connections on social media ,
    always look for ways to go the extra mile.
    Treat your followers on your most active
    social platform, by giving them access to
    exclusive discounts, promotions or events.
    Everyone loves a deal, and they’ll appreciate it even more if they feel like it’s an exclusive. Sometimes, going the extra mile means offering additional support before your follower even asks for it.

Remember, going above and beyond for your customers takes more effort in the short-term. However, in the long-term, you’ll benefit from happier customers and a stronger brand. A PWC study shows that companies offering great experiences have
a 16% premium on services and products.

8. Embrace user generated content:
Finally, when it comes to building customer relationships, there are few things more important than respect. If you want your consumers to be loyal to you, then you need them to see that you value their opinion. Perhaps the easiest way to do this is with user-generated content (UGC). User-generated content tells your followers that you take their views and ideas into account when building your brand. It’s also a great way to build your social proof and generate sales. According to Photos , user-generated photos are 5 times more likely to convert customers. Perhaps the best way to use UGC is to ask your customers for ideas on what your business should do next. This simultaneously delivers inspiration for your team and gives you an insight into what people want from your company. What’s more, when you bring your followers’ ideas to life, they’ll feel more invested in them, because they played a part. Just remember that if you do repost any content or use any ideas, you’ll need to give credit where it’ due.

So, This is how social media built up your customer relation, these are the tips how social media is use full for business or

brands advertising social media is rare use in any type of business today

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