In order to find your own competitor in the market. You have to keep some points or facts or analysis in your mind. Which can help you to find you competitor in the market.
1- CONTENT REVIEW:
As a digital marketer, your main work is to make content. So, the first question which arises is that how can you make a competitive content? This can be done by looking at the blogs, advertisement, social media posts etc.
2- SEO ANALYSIS:
SEO( SYSTEM ENGINE ORGANIZATION). This is one of the most technical. In this process you have to make your ad or advertisment on the top ranking in the search engines. Because most of it is quantitative. And when it comes to search its all about the numbers or rankings. SEO analysis is a way to find how well your competitors are performing in search engines like google etc. You have to check that they are in the top rankings in the leaderboard or not?
like there are two major web sites for checking info. ‘ESPN cricket info.’ and ‘CRICK BUZZ’. Now they both are leading in the leaderboards or rankings in the search engines. In some search engines ESPN is leading and in some CRICK BUZZ is leading.
Compile a list of the main search phrases that pertain to your business, products and services. Then see who ranks for these terms. If a search result ranks for multiple search phrases then consider this your main competitor.
3- WEB SITE REVIEW:
You have to go through from the website of the competitor. like how much better has he made his website and how he attracts a buyer from his website? You have to take a closer look at it. you have to think how can you make a better website or better ad so a buyer feel good about your advertisment or website?
4- PRICE CHECK:
If you want to be. You must have an attractive financial edge. Like what you are giving your customer in same price which your competitor is giving? Try to give more facilities then your competitor. You must have a decent pricing format. This attracts a buyer. You should give price bundles or packages some free trails or deliveries.
5-POSITIONING YOUR BRAND:
Brand positioning is one of the major factor by which you can attract a buyer towards your brand. Some of the main factors are pricing and language. These two factors can make a good interaction on buyers mind. The buyer may attract towards your advertisment by going through your pricing and vocabulary.By this, your brand may look more affordable and luxurious.
6- USE COMPETITOR RESEARCH TOOLS:
There are a number of tools which you can use to get valuable vision into your competition. These tools analyze your competition’s site, compare their standing to yours, and some of them even provide data pertaining to the paid searchs and social signals.
7-Analyze their Blog:
Blogging is still a crucial component to any digital marketing strategy.First, determine if your competitor’s blog is uninspiring, or if it does or does not focuses on hot industry topics that can resolve consumer needs.
Find out what your competitors do well in their blogging strategy, and look for opportunities in their shortcomings. Be the expert voice in your industry .
Take a look at the market for your product and check out which other companies are selling a product that would compete with yours. Talk to your sales team and find out which competitors they see come up often in their sales process. From there, you’ll be able to take a closer look at those companies, their product and marketing efforts, and create strategies to out perform them.
9-Get Updates on Competitors’ Performances
If you want your online strategy to beat your competitor. You need to stay up to date on their latest digital marketing moves and your own performance compared to theirs. Analysis of their website is a good place to start for competitive research.
KEEPING THESE POINTS OR FACTS OR THE WAY OF ANALYSIS IN TOUR MIND. YOU CAN EASILY FIND YOUR COMPETITOR OR YOUR OWN COMPETITOR IN THE DIGITAL MARKETING.