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C O R T E X O M

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How to gather data and feedback quickly

What is the gathering of data?
Data collection is a methodical process of gathering and analyzes specific information to present
solution
To relevant questions and give the result.

Firstly, select what exact information you want to Collect.
Set a timeframe for a suitable time when your brain is fresh or at night when there is peace
everywhere.
Set your method in which you want to collect data.
Write your questions about the topic and surveys research on it.
Observation is very important for this task.
Data Collection is classified in two categories.

1.Primary
2.Secondary

Primary Data Collection:
1.Unique Problem to solve.
2.Collect the new data about the problem you Having.
For example:

You want to Collect data about average time that has spent by your employees

in cafeteria.
Firstly, you need to survey about it.
Secondly interviewing your employee.
Thirdly Monitoring the time spent by your employees in the cafeteria.
It could be further analyzing into two quantitative data collection.
1.Qualitative research method
2.Quantitative Method
Qualitative research method:
This data collective method does not involve the collection of data that involve numbers or a
need of reason through Mathematical calculation, rather it is based on the non-quantifiable like
the feeling and emotions of the researcher.

Quantitative Method:
These methods are presented in number and required a Mathematical calculation to present
It’s also a method of correlation, regression, mean, mode, and median.

Secondary Data Collection:
Secondary data is collected by someone else. This data can be found on the internet like google
Pinterest YouTube or in news article magazines and so on. It is less time-consuming than primary
data collection. Because it is already collected by these resources.
Importance of data collection.
There are a bunch of Tips for data collection, especially for a researcher. Walking through them
in the following lines.

  1. Get rid of errors
    The correct use of the data method reduces the errors in it.
    2.Makes Decision
    To minimize the error is through decision making. It is very important that the data you have collected is
    Accurate so that the user could not make an uninformed decision.

3.Save Cost and Time
Data Collection could save the researcher’s time and funds that would be wasted otherwise
without a deeper understanding of the topic or subject.
4.Innovation
To prove that there is a need for a change in the norm or the introduction of new information that will be
accepted widely or internationally. It is important to collect data as evidence for this claim.
Some tips to collect Data with pros and cons.
1.Interview
Pros
❖ Extensively Information
❖ Freedom of Flexibility
❖ Accurate data by the interviewers
Cons
❖ Time Taking
❖ Expensive to Collect
2.Reporting
Pros
❖ Informed Decision making
❖ Easily Accessible
Cons
❖ Self-reported answers may be exaggerated
❖ The resulted may be affected by favoritism
❖ The inaccurate report will lead to uninformed decisions

3.Existing Data
Pros
❖ Accuracy very High
❖ Easily accessible

Cons
❖ Problems will evolution
❖ Difficult in understanding
Ways to Collect Feedback after gathering data.

  1. We survey about Customers feedback
    2.Makes forms in which you collect customers’ emails and other social media IDs where you
    can collect their feedback.
    3.Usability Test by observing and listing and takes notes of the customers’ requirements and
    point of view.
    4.Analyzing customer’s interview.
    5.Instant feedback from your websites in other words the reviews of customers.
    Some of the Major Tips for Feedback
    1.Acknowledge the Feedback
    One of the major fundamentals, when you receive customers’ feedback, is to acknowledge it. But
    it’s alarming to know that most organizations haven’t made a process for this. A recent study
    found out 90% of organizations do not acknowledge or inform their customers that email has
    been.
    I can’t stress how important is to let the customers know that you have heard them. People feel
    more supported and confident when they are actively listened to
    2.Categorize customers Issues
    If you have a large enough customer base and survey them regularly, the feedback you collect
    can become overwhelming. It’s not just about the volume but the wide range of feedback you
    receive it can make harder to analyze action the data.
    Classifying the customers feedback you receive in the manner that can help you arrive at actionable
    steps and ensure they are handling by relevant teams.
    3.Feedback Boxes
    Your customers are constantly thinking about a way that your data could be better. Maybe part of
    the data doesn’t quite give them what they are looking for. Or maybe they found something that is
    exactly not what they told. And when the minor issues pop up too frequently the customers will

start looking around for better information or data. And it will be a matter of time before
they are gone for good.
Use a feedback form in which they told about their reviews.
4.Monitor Social Channels
Social media sites such as Facebook, Twitter, LinkedIn, etc. can be an invaluable resource for
customers to feedback
A variety of tools are available that help in “social Listening”, or gathering conversation on
social media about a brand or a company.
Just as other methods do, Social Listening is providing a great opportunity for you to improve
user social experience and quickly respond to any issue that might arise.

  1. Use Polls
    Polls can be an effective way of seeking feedback due to their friendliness. We can conduct a poll
    on our website via newsletters or email.
    Polls play an important role in identifying trends that can help you make business decisions.
    6.Create an online Community
    An online community is very important for such feedbacks. Creating a forum or community on
    your website or a social network can generate excellent feedback. This method is easy
    impalement by continuous monitoring and a full-time moderate.
    The moderate’s responsibilities include starting a new discussion, moderating the discussion, posting and
    updating regularly respond to feedback and so on.
    7.Monitoring feedback on other sites
    An excellent source of feedback is on other websites. Such as blogs local listening and so on.
    Review their products and get traffic at yours.

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