Yes social media strategy is compulsory to planning
our goals. According to social media examiner 97%
of small business use social media to attract the
new customers, but 85% of business owners are not
sure what social media tools to use. The demonstrate
a huge potential of social media marketing to
increase sales but a lack of understanding on hoe to
achieve those results. Social media marketing helps
to validate your brand and its not longer optional . Its
an essential ways for companies to reach
customers and done correctly.
Five major Benefits of social media
Reasons Why You Should Develop a Social
- Increases Awareness and Branding. You can
find our client’s presence on the top 4 most
influential social media platforms. This gives the
brand an opportunity to connect with various
audiences and cross channel promote their
content. This also helps your brand’s influencer
- Increases Exposure to generate traffic, leads,
and sales. By just plugging in different
demographics we’ve learned from performing
customer research (no, that secret hasn’t been
revealed yet, but read on), we can easily reach
our desired audience to increase website traffic
and new sales for our client.
- Improves Online Search Ranking. If you search
the words, “cheap drapes,” you can find our
client on the first page of the Google search.
Your audience rarely goes past the second
page. It’s important to publish relevant content
and have a link-worthy site to see your website
rise to the top of search-engine results.
- Develops Loyal Fans. Creating customer loyalty
means developing long-term relationships with
your fans. This relationship fosters the spread of
social proof and repeat customers.
How to create a social media strategy
Step 1. Choose social media marketing goals
that align to business objectives
The first step to creating a winning strategy is to
establish your objectives and goals. Without goals,
you have no way to measure success.
Each of your goals should be:
This is the S.M.A.R.T goal famework. It will guide
your actions and ensure they lead to real business
results.Here’s an example of a S.M.A.R.T. goal:
“We will use Twitter for customer support and lower
our average response rate to under two hours by the
end of the quarter.”
Step 2. Learn everything you can about your
Create audience personal
Knowing who your audience is and what they want
to see on social media is key. That way you can
create content that they will like, comment on, and
share. It’s also critical if you want to turn social
media followers into customers for your
business.When it comes to your target customer,
you should know things like:
Typical job title or industry
Here a simple guide and template for creating
audience. Get to know your fans, followers, and
customers as real people with real wants and needs,
and you will know how to target and engage them on
Step 3. Know your competition
A competitive analysis allows you to understand
who the competition is and what they’re doing well
(and not so well). You’ll get a good sense of what’s
expected in your industry, which will help you set
social media targets of your own.
Maybe one of your competitors is dominant on
Facebook, for example, but has put little effort into
Twitter or Instagram. You might want to focus on the
networks where your audience is underserved,
rather than trying to win fans away from a dominant
Step 4. Do a social media audit
If you’re already using social media, take stock of
your efforts so far. Ask yourself the following
What’s working, and what’s not?
Who is engaging with your?
Which networks does your target audience use?
How does your social media presence compare
to the competition?
Once you collect that information, you’ll be ready to
start thinking about ways to improve. We’ve created
an easy-to-follow social media audit guide and
template to walk you through each step of this
process. Your audit should give you a clear picture of
what purpose each of your social accounts serves. If
the purpose of an account isn’t clear, think about
whether it’s worth keeping. To help you decide, ask
yourself the following questions:
- Is my audience here?
- If so, how are they using this platform?
- Can I use this account to help achieve my goals?
Step 5. Set up accounts and improve
As you decide which social networks to use, you will
also need to define your strategy for each. Benefit
Cosmetics’ social media manager, Angela
Porcaro, told e Marketer: “For our makeup tutorials
… we’re all about Snapchat and Instagram Stories.
Twitter, on the other hand, is designated for
customer service.” For reference, here’s how other
small and medium-sized businesses are using social
tools to communicate with customers. Notice that
Facebook and Instagram outrank even email for this
Step 6. Find inspiration
While it’s important that your brand be unique, you
can still draw inspiration from other businesses that
are great on social. You can usually find these on the
business section of the social network’s website.
(Here’s Facebook’s, for example.)Case studies can
offer valuable insights that you can apply to your
own social media plan.
Step 7. Create a social media content
Sharing great content is essential, of course, but it’s
equally important to have a plan in place for when
you’ll share content to get the maximum impact.
Your social media content calendar also needs to
account for the time you spend interacting with the
audience (although you need to allow for some
spontaneous engagement as well).