How SEO changed in 2021?
Definition of SEO:
SEO stands for Search Engine Optimization, which is the
practice of increasing the quantity and quality of traffic to your
website through organic search engine results.
How SEO changed in 2021?
One of the biggest announcement about SEO changes to
come out of google this year, the page experience update
essentially confirms user experience will become an SEO
ranking signal at some point in 2021.
The page experience update is based on what google is calling
core web vitals, which measure the speed and usability of web
page. Core Web Vitals look at metrics like page, interactivity
and whether or not the content layout shifts as the page loads.
In a nutshell, this update emphasizes Google’s commitment to
displaying only high-quality links in its search engine. The
better the user experience of the web page, the more likely it
receives weight from the search algorithm.
How you can prepare for this SEO change in 2021: Improve the
page load speed, reduce the bounce rate and eliminate
unexpected layout shifts for any pages of your website
experiencing these issues. To see if any of these are influencing
your web pages, you can perform a website audit.
Aside from the performance signals measured in the Page
Experience Update, Google also wants to measure the strength
of your brand as we move into the new year. While the search
giant introduced this initiative as E-A-T (expertise, authority,
trustworthiness) back in the 2018 algorithm update, the
importance of these signals will continue to grow in the new
What does E-A-T have to do with your brand, why does it
matter for SEO? Well, Google wants to look at the E-A-T
associated with your brands and rank your web pages in the
search results accordingly.
Google looks at your own website, as well as what others are
saying about or indicating about your brand, to determine the
brand strength. If you think about it, much of this is what we
look for in off-page SEO which means the activity happens on
It’s been a little while since voice search was on the radar in
terms of SEO, due in part to the state of technology. Since the
Google has been architecting its search results pages to
accommodate shorter answers, mainly in the form of Featured
Snippets and Answers Boxes. It’s done so with the help of AI
and the BERT algorithm, which was introduced in late 2019.
Since the advent of the Covid-19 pandemic, voice search in the
home has skyrocketed as people spend more time there.
Increasingly, users are depending on their smart home devices to
provide quick answers to in-the-moment questions, and Google
is working to be there with the information.
How you can prepare your SEO for 2021: Evaluate existing
content for places where you can provide short answers to
questions your audience is asking. Do keyword research to
figure this out. In addition, consider voice search as you develop
new content, which may present new opportunities to answer
questions like how-to, when, where, why, what, etc.
Engage with digital tools or marketing experts to see where your
content is showing up for short answers like Featured Snippet.
User experience, brand strength and voice search are focal
points as we look toward SEO changes on 2021. Ultimately,
your success with the search will b determined by how well your
content serves your audience. Invest in that content – and how
well the audience can access it – now to ensure you reap the
benefits in the coming year.
How you can prepare for SEO changes in 2021
Learn more about your audience and them create great content
your audience wants to consume. Establish author bios for all of
the content creators on your website, which detail their expertise
and link out to authoritative sites for definite proof. Useful,
high-quality content can lead to other people and influencers
sharing your content, which boost your brand strength. Finally,
monitor reviews of your brand across the internet, and address
negative ones right away.
The top 10 SEO trends to drive more traffic on 2021:
Search engine optimization (SEO) is one of the most
effective ways for attracting potential customers to your website.
But here’s the thing you need to use it in the right way.
According to stats, there are an estimated 3.5B searches on
Google each day. But while only 0.78% of Google searchers
click on results from the second page, the #1 results in Google’s
organic search result gets an average CTR of 31.7%.
What do these stats reflects?
To generate organic traffic, you need to rank on page one of the
SERP and that’s where you need SEO. However, SEO is
constantly evolving. In this post, we are going to cover 10
important trends you can leverage in 2021 for SEO success.
- Core Web Vitals
- Google’s BERT
- Keyword Research
- Original Content
- Voice Search
- Artificial Intelligence
- Video Marketing
- Featured Snippets
- Influencer SEO
10.EAT and Branded SEO
SEO trends to leverage in 2021
As we stated above, to rank higher or simply maintain your
rankings, you need to keep modifying your SEO strategy in
accordance with Google as its algorithm evolves. Here is a
breakdown of the most significant SEO and Google trends to
inform which tools you use and strategies you prioritize for
Mobile users now encompass more then 50% of all internet
browsing sessions. It comes as no shock that Google will be
officially using a Mobile-friendly Test to rank websites on a
SERP. Especially considering the implementation of Mobile-
first Indexing in July of 2019.
Google is now going to be taking a closer look at the safety of
websites to users. If a site contains potential harmful downloads
or malware, it will be flagged. Sites not using HTTPS with a
valid SSL certificate will also be impacted by this update. It’s
not clear yet how much these safe browsing guidelines will
affect page ranking.