How social media builds up your customer relation?
It is said that the customer is the new marketing, and marketing by social
media is its new or updated version. Social media is a viable (capable of living or
possible to use) way to deliver amazing customer service. The experience should
be one that brings the customers back, and gets the customer to talk about you to
their friends and colleagues. The customer service done right is one of your best
marketing strategies. Social customer care is something that companies cannot
ignore. Now a day many customers even do not leaves their homes to purchase
something, it made much difficult for companies to build customer relationship.
Because we don’t get face to face interaction more that is so important for trust
and company loyalty. Social media is also play good role in building of relationship
There are some important ways to build up relationship with customer:
- Start by having an account on social media channels:
The very 1st step to build up relation with customer is to make a channel on
social media websites like YouTube, Instagram, Google etc.
- Personalize conversations by showing your human side:
You should give respect to the people. Response to all comments
personally on social media, use their first name and don’t feel them that
you are just entertaining them. You should build a community (team) for
your customers, a place where they feel saved and inform them about
updates. Place you and customer become and discuss about your company
brand and people benefit. Create an atmosphere that can increase the
social media marketing opportunities. Establish an office where the
customers can come when they have any question about your services and
products. The more you interact with customers more they will have trust
on you, and don’t afraid to share your information even personal means
about your health or you are worried about your family members (children
future) etc. These kinds of personal information create relation with
customer and trust on your company.
- Listen before you talk:
Building relationship with customers is like to give value to him. If you give
helpful, informative and entertaining content to customer, they will want
to contact with you. There are many brand companies that flops in few
month because do not start with listening audience/ customer. They will
help you and will provide their point of views for your help, so you can
collect ideas and generate meaningful material on social media. The more
you show them that you value (respect) their thoughts and feelings.
According to a research 55% people who call out your company brand on
social media is just because you heard them. So, it is important to listen
- Always respond quickly to customers:
Customers want early respond it show importance of them. They first find
out that brand or person who response them 1st. They don’t give
importance who said to them “please wait its important call”. You should
comment out them quickly on Facebook and Tweeter posts. Because when
they are upset and urgent task they need quick response. According to
research it is found that 53% need response in 1st 60 to 70 minutes of their
tweets and message. In another research they need respond within 30 to
35 minutes. It’s understandable that you need customers that will help you
if you have any issue, you rely on them for that quick response is best
opportunity for you, company and customers. If you don’t give quick
response customer will leave your brand and never return. It is also
important to response positive and negative both, it increase the trust and
- Rewards your customers:
Building customers relationship should not mean did corruption with
followers. It will be like money for them that how much you appreciate
them. You should remember that they choose out all of brands, companies
there, so they deserve some respect. One of the best ways to appreciate or
reward them is with competitions. Run an Instagram campaign that will ask
the people to vote on their favorite products of your brand. Try a Facebook
contest, in which they can share pictures of their favorite product. You will
get knowledge about your company and asked to them to tag there friends
it will increase your customers.
- Delight customers with something unexpected:
Have you ever received any surprised gift from friend or loved one? May be
your partner brought you some flowers after tough day at work. These
some sign make a word of difference to your relationship. It’s same with
the business. When you are building connections on social media, always
look for the ways to go extra mile. Treat your followers/customers on your
most active social media platform, by giving them access to discounts,
promotions and events. Everyone will loves you and appreciate your
companies brands and feel good to have relationship with at social media.
- Make it easy for customers to share their story:
People love to talk about themselves. It’s much of what Facebook is all
about, whether it’s bragging on your kids or posting those look-at-me
workout pictures. When someone bragging on his pizza intake, it means he
wants to share his story. This allows you to tap into the personal lives of
your customers. Encourage the audience to share their stories on your
social media it will build relation to the customers.
- Respond to all of your online reviews:
Online reviews are becomes more important for business. The quality and
quantity of online reviews can increase your local SEO (Search Engine
Optimization) rankings. Online reviews also present you opportunities to
build up relationship with customers. Facebook reviews are become more
important for business.
- Embrace user generated content or Show customer appreciation through
giveaways and contests:
Finally, when it comes to building customer relationship, there are few things
which are more important than respect. If you want that customer should always
with you and company brand, you need to give value to their opinion. The
simplest way to do this is user- generated content. User- generated content tells
your customers that their ideas, views are very important for him to building up
my brand. It’s also a great way to build your social proof and generate sales.
According to Photoslurp, user- generated photos are 5 times more likely to
convert customers. The best of user- generated content is to ask customers for
ideas and their views about your business. By this you and your team can learn
what the customers want from your company.
There are many other ways your business can use social media to
build customer relationships, but hopefully the previous some ways
have given you some ideas to explore.