Which Social Networks are best for social media marketing?
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising. Types of Social Networks for Marketing:
Social Networking ( Facebook , LinkedIn , Google+)
Microblogging ( Twitter , Tumblr) Photo Sharing ( Instagram , Snapchat
Video Sharing ( You tube, Facebook live ,periscope , Vimeo)
Most Popular Network for Marketing:
Facebook – 2,23 Billion MAUs (MAUs stands for Monthly Active Users, and MUVs
stands for Monthly Unique Visitors.) Facebook is considered the most popular app of the the world for Marketing.
- Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population.
- There are more than 65 million businesses using Facebook Pages.
- More than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
- It’s easy to get started on Facebook because almost all content format works great on Facebook text, images, videos, live videos, and Stories. YouTube – 1.9Billion MAUs
(MAUs stands for Monthly Active Users, and MUVs stands for Monthly Unique Visitors.)
YouTube is a video-sharing platform where users watch a billion hour of videos every day.
To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.
Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after
WhatsApp – 1.5 billion MAUs
WhatsApp is a messaging app used by people in over 180 countries.
Initially, WhatsApp was only used by people to communicate with their family
and friends. Gradually, people started communicating with businesses via WhatsApp.
WhatsApp has been building out its business platform to allow businesses to
have a proper business profile, to provide customer support, and to share updates with customers about their purchases. Messenger – 1.3 billion MAUs
Messenger used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features.
Businesses can now advertise, create chatbots, send newsletters, and more on
Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers. Instagram -1Billion MAUS
Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012.
Instagram allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Instagram Advertising Advanced Tactics
- Focus first on custom audiences.
- When you are ready to expand past custom audiences, lookalike audiences should be your next stop.
- Use custom images of real people.
- Make your offers irresistible.
- Take hashtags seriously.
Snapchat-46 Million MAUS
Snapchat is still extremely popular among Millennials. So if your goal is to
engage a younger demographic, Snapchat can be a potent source of engagement.
While Facebook, YouTube and Instagram are still seeing significantly
more users than Snapchat each month, be an effective way for your brand to Benefits of Snapchat in social media marketing. There are the following benefits of using snapchat for social media marketing.
- Connect with a younger demographic
- Get users to interact with your brand
- Stand out and show your brand’s playful side How an effective marketing strategy in place:
Snapchat might not be a fit for every brand. As mentioned earlier, Snapchat is used mostly by individuals under the age of 35 and is known for being a playful platform.
But if that sounds right for your brand, have a clear social media strategy in place before creating your account.
Research your competitors. Are they using Snapchat? What are they doing effectively on Snapchat?
Outline your objectives. What is your brand hoping to achieve by being on Snapchat? How will you measure success?
Create a content calendar. This will help you know when to post content, what content to post, and how much time to spend interacting with your followers.
Determine the brand’s look and tone. Plan ahead so that your Snapchat presence looks consistent and is in keeping with your brand’s presence