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Social Platforms | Cortexom Innovation

Have social platforms changed their algorithms?

Algorithms :
In mathematics and computer science, an algorithm is a finite
sequence of well-defined, computer-implementable instructions,
typically to solve a class of problems or to perform a computation.

Social Media Algorithms:
Social media algorithms are a way of sorting posts in a user’s feed based on

relevancy instead of publish time. Social networks prioritize which content a user
sees in their feed first by the likelihood that they’ll actually want to see it.
Uses Of Social Media Algorithms :
An algorithm is a mathematical set of rules specifying how a group of data behaves.
In social media, algorithms help maintain order, & assists in ranking search results
& advertisements. On Facebook, for Example, there is an algorithm which directs
pages & content to display in a certain order.
Today Work Of Social Media Algorithm :
Each social media network has a unique set of technical elements, intricate logic,
and usage analytics that make up the algorithm that delivers content to its users.
Seen in the fluctuation of social media algorithms in the past, the biggest
consideration-or debate-is balancing personal relevance with post timeliness.
These algorithms are managed by dedicated teams of software engineers, data
scientists, content strategists, and more, so nothing you see is an accident. Here’s a
look inside the criteria and priorities that Facebook, Instagram, Twitter, and
LinkedIn use to surface
content and updates in users’ personal feeds and search results-and what it all
means for your social media strategy.
Facebook Prioritizes Meaningful Interactions : Facebook’s
latest algorithm update, which they announced in January 2018, now puts posts “that
spark conversations and meaningful interactions between people” at the top of your
News Feed. This means the content that receives the most engagement-reactions,
comments, and shares-will be the highest.
Facebook keeps a historical account of your personal engagement with posts by
friends and brand pages, and the Facebook News Feed algorithm also predicts what
you want to see based on those past interactions with friends or brands. Then, it
aims to put similar posts upfront in your News Feed from the same people and
pages and from those with relevant posts or profiles.
According to Facebook, it defines engaging content and “meaningful interactions”
based on:

● Comment Activity:
Back-and-forth comments on posts or a news article or video prompting lots of
discussion.
● Interactive Posts:
Posts that you might want to share and react to, such as :
● A post from a friend looking for advice.
● A friend asking for trip recommendations.
With all the technical details considered, here’s each social media network’s
default feed algorithm primary criterion (excluding custom user settings):
● Facebook: Relevance
● Instagram: Timeliness
● Twitter: Relevance

Since relevance is the most common factor, let engagement metrics lead your
social media strategy. Even though Instagram is all about post timing, you’re
more likely to appear in Instagram Search if your posts get a lot of likes and
comments.
This is the current state of social media algorithms, but you never know when the
next optimization might come and change it all. So follow each network’s news
and engineering blogs, and stay alert.
Have Social Media Changed Their Algorithm ??
Yes, social media changes their their algorithm with the passage of time
For social marketing professionals, it’s a constant challenge to stay up to date with
the latest changes on social media platforms.

Your social media strategy is the map that guides your social media marketing plans
for the upcoming campaign, quarter or year. You’ve planned out the trip in a way
that makes the most sense for your goals. Unfortunately, when social media
platforms change their features, algorithms or other standards, it’s like your route
changed right in the middle of your journey–your map is no longer up to date and
you’re probably left lost, confused and unsure of how to continue.

Fortunately, it’s possible for marketers to be prepared for social platform changes.
We’ll walk through what you need to know about recent changes on social channels
and what they tell us about the next year in social. Plus, we’ll give you some tips on
how to react to social media changes and keep your campaigns moving even when
the unexpected occurs.

Here’s everything you need to know to be prepared for this year’s social media
updates and keep up with your strategy without missing a beat.

How Social Media Changed Their Algorithm?? Social media
is changing. After repeated scandals around the impact of things like fake
news, cybersecurity, and even technology addiction, major social platforms are making
changes to the way they sort and display content. And that has impacts for business
owners large and small.
Many of these changes come from an increasing recognition of the harm caused by
technologies that have been relentlessly optimized to capture our attention. In fact,
the Center For Humane Technology, was formed by a group of ex-Google and
Facebook employees alarmed by the harmful impact of the technologies they
spearheaded. Their goal is to preserve privacy and human relationships through
humane technological design.
Facebook is responding by introducing algorithm changes to display fewer business
posts and give priority to content from friends and family. We can probably expect
this trend to continue — which means business owners will need to watch these
changes closely and adjust their social media strategies to accommodate a changing
platform.
Privacy issues are a continued theme when it comes to social networks. Some 60
percent of Gen-Z are concerned about their privacy online, and a German court
recently ruled Facebook’s privacy settings and usage of personal data illegal. After a

slew of news on privacy breaches like the Equifax hack, consumers are more
concerned about data privacy and security than ever.

Social Platforms Trends

Trend In Past :
In 2009 we saw exponential growth of social media. According to Nielsen Online,
Twitter alone grew 1,382% year-over-year in February, registering a total of just more
than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued
to outpace MySpace. So what could social media look like in 2010? In 2010, social
media will get even more popular, more mobile, and more exclusive . With groups, lists
and niche networks becoming more popular, networks could begin to feel more
“exclusive.” Not everyone can fit on someone’s newly created Twitter list and as
networks begin to fill with noise, it’s likely that user behavior such as “hiding” the
hyperactive updaters that appear in your Facebook news feed may become more
common. Perhaps it’s not actually less social, but it might seem that way as we all
come to terms with getting value out of our networks .

Trend In Present :
As social platforms introduce new features and change their algorithms, social media
trends likewise undergo an evolution. Take Instagram Stories, for example. A few years
ago, Snapchat was known for its disappearing, FOMO-inducing content, but there didn’t
appear to be a wide appetite for similar features on other networks. Now, over 500 million
people use the feature daily on Instagram, and more and more platforms are adding
equivalent features. These rapid changes present a whole new challenge for brands and
social media marketers as they have to constantly review their existing strategies and pivot
to add new types of content to their repertoire. Marketers continually have to keep an eye
out for the latest trends influencing the future of social media and evolve accordingly. If
you’re looking for the latest social media trends 2021 has in store for you, you’re in luck.
We’ve put together some of the top trends to watch to help you adapt and grow.

Trend In Future:
Social media will see a rise in the adoption of technologies like augmented reality (AR) and
virtual reality (VR). As these platforms grow, users will demand better and more engaging
experiences, and these technologies can make that happen.

SUMMARIZATION

Social media is an important venue for information sharing, discussions or conversations
on a variety of topics and events generated or happening across the globe. Application of
automated text summarization techniques on the large volume of information piled up in
social media can produce textual summaries in a variety of flavors depending on the
difficulty of the use case. This chapter talks about the available set of techniques to
generate summaries from different genres of social media text with an extensive
introduction to extractive summarization techniques. A huge amount of social media data
is generated daily as a result of the interactions between subscribers of the social
networking platforms. Subscribers are characterized by diversity in background,
geographical locations, opinions, etc. Further, the diversity and pervasiveness of the data
together with its social characteristics make it an intriguing source for gauging the public
opinion. Twitter is one of the most famous and popular networking platforms. It provides a
micro-blogging environment in which subscribers can post and read short messages called
Tweets. In this paper, we propose a method for finding groups of people who express
similar ideas about a specific subject in their postings. We also introduce an algorithm to
label each group of users based on their postings. The labels help us to get a more profound
insight into the main opinion of each group. The work described in this paper has high
significance and a variety of practical applications. Applicability and effectiveness of the
proposed approach have been demonstrated in a case study on the Tweets related to Royal
Bank of Canada. The reported results prove the viability and efficiency of our approach.
Besides, the proposed approach is generic enough to be adapted and applied to any type of

existing social media platforms to extract main ideas related to a specific subject.

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