1.THE RISE OF AUGMENTED REALITY
Picture this: a full 3D scan of your body, uploaded to Snapchat, and dancing to Madonna’s Vogue.
Augmented reality has quite literally changed the way people experience the world. It may have started with people searching street corners for Pokemon. But that was just the beginning.
By enhancing real world experiences, AR lets people connect with brands through a heightened level of immersion. And companies are taking note.
According to a Deloitte survey, nearly 90 percent of companies with revenues between 100 million and 1 billion are already using AR as part of their business.
Furniture and meatball retailer, IKEA, is one of them. Their new IKEA Place app lets you add a digital layer of furniture right on top of your real living room—so you can test styles, colors, and fabrics without opening a single box.
Video lets you experience events in your own time. Live streaming lets you do this in real-time, so everyone can be there even when they’re not.
With recent success stories like Periscope, Twitch, and Facebook Live climbing aboard YouTube’s gravy train, the video streaming market is on track to be worth 70 billion by 2022.
Teaching online classes, broadcasting an event, doing a live demonstration of a new product all of these are ripe for live streaming. It’s a pure, immediate, and relatively effortless way to reach audiences and make them feel part of the experience.
It also feeds into our “now culture” syndrome. And since all major social media platforms now offer live streaming, expect to see this social media trend continue beyond 2021.
Facebook Messenger recently announced that there are now more than 30,000 active chatbots gathering information, giving product guidance, and taking orders.
And you better get ready for more. Because Gartner estimates that by 2020, 85% of our engagement with businesses will be done without interacting with another human.
Chatbots are efficient. They provide faster response times for customer success, easier reservation services, and seamless bill paying at scale. And all without completely sacrificing that human touch Facebook reports that 56% of people would rather message than call customer service.
TikTok has published a new rising trends report, which highlights a range of key topics that saw significant growth in interest on the platform throughout 2020.
TikTok’s ‘What’s Next’ overview puts a spotlight on the most consumed and fastest rising content categories on the platform over the past 12 months.
“We’ve been looking through nearly a year’s worth of platform performance to help marketers understand which content categories have grown the most significantly, and which remained the most popular ones on TikTok over the past 11 months. These categories are not driven by a single trending hashtag, but rather by a slow, steady shift in consumer interests and behaviors.”
The report highlights the growth of each topic over time, and includes a brief explanation of the key impetus behind the trend.
TikTok What’s Next Reporthat can be particularly helpful context for those considering TikTok for marketing, and where their brand might fit.
PUBG is a term you must have probably heard by now. It is the abbreviated form of PlayerUnknown’s Battleground. Basically, it is a video game which is a multiplayer battle royale game. It is very famous all over the world. However, the entertainment factor does not mean it is all good. The game has become viral and is played by billions of people. The players have become addicted to this game. Moreover, it is hampering their quality of life.
Impact of PUBG Mobile Game Addiction
When the game got released for Windows, it received rave reviews. Further, upon being released on mobile phones, it caught like wildfire. The craze for this game spread amongst all the age groups.
What started as a recreation game has now turned into an addiction. It is severely impacting the lives of the players and also resulting in various crimes. For instance, a boy killed himself due to PUBG mobile game addiction.
The game interferes greatly with the studies of a person. The students who should be studying waste their time on this game. This results in neglecting studies and also in reduced levels of concentration.
It is so because this PUBG mobile game addiction slows down their brain activity. Their ability to grasp things and focus just lowers. Even research suggests that the academic performance of PUBG players is dropping massively.
Similarly, the people who are working are also addicted to this game. It hampers their work and makes them lose the target of their goals. They are busy playing PUBG instead of focusing on their careers. Even more, than the players take leaves or skip meetings just to play this game endlessly. Due to this addiction, they also miss their deadlines and don’t fulfill their duties.
Furthermore, PUBG mobile game addiction ruins the relationships of people. It has even done so as there have been cases of breakups and divorces due to this game. People spend all their time on this time instead of with their family and friends. It strains their relationships and causes pain. Similarly, it has also resulted in many crimes of murder and suicides